“Collaboration is the only way….”

The 17th March – a day synonymous with St Patrick and the colour green. As there is Irish blood in my veins (I’d say about one-eighth), I put on my green shirt and got ready for a busy day ahead.

The morning began with The Bay Business Breakfast, the second of its kind for the area. Led by Alistair Eagles, Cat Smith and Susan Parsonage took to the floor to discuss the impact of Brexit and Lancaster City Council’s vision for the district, followed by a Q&A session with a panel of local business owners.


The word ‘collaboration’ was used many times, whether it was in the context of Lancaster City Council and South Lakeland District Council, business owners and educational settings or people working together, it became clear that to address current issues and to put the Bay area on the map, we NEED to work together, collaboratively.

What was unexpected was for this theme to run throughout the rest of my day….


Following the breakfast, I made my way down to the Digital Marketing Roadshow in Blackpool. I almost didn’t go due to my tight schedule, but the 45 minutes spent there were well spent. I found myself in a room listing to Jamil from Wakelet talk about the content sharing platform he has created. I’d never heard of Wakelet before but seeing it in action, I am creating my account after writing this blog! If it’s good enough for Everton FC, it’s good enough for me!


Wakelet allows you to organise content you’ve collected into stories called wakes with the choice of keeping them private or sharing with others.


Leaving Blackpool, I made my way to the Northern Powerhouse Investment Fund Briefing. Yes, it was as serious as it sounds with [as expected] many men in suits. The event was held to introduce the fund managers who have been appointed to manage the £400m [!!] Northern Powerhouse Investment Fund. They are;

Microfinance: Business Finance Solutions & MSIF, Finance for Enterprise & Business Enterprise Finance

Business Loans: FW Capital and Enterprise Ventures

Equity Finance: Maven Capital Partners and Enterprise Ventures

The fund is ‘aimed at boosting the North of England’s economy and helping the region’s businesses realise their growth potential.’ The new fund aims to provide smaller businesses with increased choice of funding and produce greater levels of investment across the Northern Powerhouse region.




During the Q&A session, that word, collaboration, was referenced in relation to the appointed fund managers working together to achieve the right investment for companies seeking funding, but also the collaboration between the local enterprise partnerships (LEPs) and business owners themselves.

Earlier in the morning, I’d listened to comments about how people think the North of England ends at Preston. We all know that’s not true, but together we can make our voice heard and show what there is North of Preston…We have a world class university, an area of outstanding beauty and hundreds, if not thousands, of businesses contributing to the local, national and international economy.

In the words of James Cash Penney, Growth is never by mere chance; it is the result of forces working together.”


Written by Anna from Cross Bay Marketing. If you’re struggling to align your marketing activity with your business goals, let us help. Email anna@crossbaymarketing.co.uk or call 07973 663674. 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.