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It’s Time…
After 7 and a half years working as a Marketing Manager at a firm of accountants, this month saw me start my own business and what a month it’s been. First things first, let me introduce myself…I’m Anna, a marketer, mum and wife living by the sea in Morecambe. A local, I spent three years […]
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Are you thinking about getting a new website?
Take a step back and stop thinking about the website YOU want for your business. This is a mistake I often see when people come to me wanting or needing a new website for their business. Whilst many of us probably know what we want in our head, that doesn’t mean that’s what our customer […]
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13 of my favourite websites and apps #MicroBizMattersDay
You could say I found out rather late in the game but today [Friday 13th January, 2017] is #MicroBizMattersDay. A global day of recognition, action and learning which hopes to engage with millions of micro business owners with them all donating time to help each other and ensure a “rocking successful New Year.” What is […]
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What is Marketing?
Wow, I’ve either chosen a really easy question to answer or quite a tough one, I can’t quite decide yet. What is Marketing? The Chartered Institute of Marketing (CIM) definition of “Marketing” is; “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” So let’s break that down; Process – It’s […]
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Mixing the old with the new…
In my blog last week I invited you back this week to discuss a real life example of blending digital and traditional marketing. So here it is… Jen from the Yummy Cupcake Company contacted me in late November, 2016 to help her with the release of her new book, A Decade of Cake. To give […]
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“Collaboration is the only way….”
The 17th March – a day synonymous with St Patrick and the colour green. As there is Irish blood in my veins (I’d say about one-eighth), I put on my green shirt and got ready for a busy day ahead. The morning began with The Bay Business Breakfast, the second of its kind for the […]
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Preparation is Key: #NL_Expo
Last month, Cross Bay Marketing took part in the inaugural North Lancashire Expo. Our heart lies firmly in supporting the local area and the businesses within them so it made sense to exhibit at an event that was promoting the businesses in North Lancashire. Now I (Anna), LOVE organising events and creating stands and whilst […]
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What is Google Analytics trying to tell you…
Hands up if you’ve got Google Analytics set up on your website? 🙋♂️ Keep them up if you know how to log in to your Google Analytics account? 🙋♂️ Now…are your hands still up if I ask you if you’d looked in detail at your account in the last 6 months? 🤷♀️ 🔍 […]
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Who said teenagers were a tough crowd?!
After spending some time at Heysham High School working with Y9 – Y11 students taking part in the Digital Advantage programme late last year, I was also asked to come and give a short presentation to a group of Y9 Business Studies students. As part of their coursework, they had to research a local business. I […]
With a mass of information out there, it’s hard to know what your company needs from a marketing perspective. You’re probably getting calls or emails daily offering a free SEO or website audit or to advertise in local or trade publications to name but a few.
Let Cross Bay Marketing be your sounding board: we’ll take the time to really get to grips with your business and your customers (B2B or B2C). We want to understand your goals so your time and money is spent on the correct marketing techniques for your business.
You could say our strength is in seeing the ‘bigger picture’: We can see where each element of marketing fits into a business and will only advise you if we truly think it will make a difference. It may be that you need a website redesign, or an advertorial in a trade publication but it has to fit in within the overall business and marketing strategy. We are happy to work collaboratively with other digital and creative business owners to see a project through from start to end.
To discuss how Cross Bay Marketing can help you please contact Anna by email anna@crossbaymarketing or call 07973663674.