Hands up if you’ve got Google Analytics set up on your website? 🙋♂️
Keep them up if you know how to log in to your Google Analytics account? 🙋♂️
Now…are your hands still up if I ask you if you’d looked in detail at your account in the last 6 months? 🤷♀️
🔍 I’ve spent the morning reviewing two different client’s websites who are in completely different industries to see how many people are visiting their websites, where they are coming from and if there are any ways in which we could improve the experience for the user.
Since working with Client 1 to build and optimise their website 12 months ago, keep the website updated and manage their social media, they have had almost 8000 visitors in total with a 25% increase in visitors to the website in the last 6 months (an extra 888 visitors). It also has one of the lowest bounce rates I have seen at 34.58%. 😍
Since supporting Client 2 with their digital marketing for the past 6 months, they are averaging 500 visits to their website each month via Organic Search (Google/Bing) alone. In April last year, they had just 53 (!) visits from Organic Search – an increase of 845.55% 👌
Google Analytics is a fantastic tool which I would recommend you regularly review especially if you are thinking about getting a new website. If you need a hand looking over all the data within it, want to discuss building a website with the user in mind or marketing strategies to help get more visitors [that are likely to buy from you] to your website, please get in touch. 📢